When beauty brands launch campaigns, the goal is simple: sell product. But in the case of e.l.f. Cosmetics’ newest partnership with comedian Matt Rife, the conversation was all outrage, no admiration — and the markets noticed. The Campaign In August...

Mexico’s luxury bag darling, Sarelly Sarelly, just closed a $3 million seed round — and it’s more than just capital. It’s a statement. Founded by influencer-turned-entrepreneur Sofía Lascurain, the brand has built a cult following for its minimalist...